How to Improve Your SEO Ranking (4 Must-See Tips!)

When you have a question, what’s the first thing you do? If you’re like many people, you pull out your smartphone or open your laptop and pull Google up on your screen. Google is the most visited site of all time, and that’s not going to change any time soon.

Currently, Google receives over 3.5 billion searches every single day. People are doing more than typing in open-ended questions. Many consumers are looking for specific products or services. If you’re a small business owner or the head of a marketing team, you know the importance of a robust SEO strategy.

The thing is, mastering SEO takes plenty of time and patience. You have to learn about a wide range of topics and merge all of the information together to maximize your chances of making it to the elusive first page of Google. It’s possible to bridge some of the SEO gaps many marketers face by adding new techniques to your existing strategy.

Today, we will share a few of our favorite SEO tips for 2021. These strategies can be used independently or together to get more people to your website and increase your sales.

Let’s begin.

Update Existing Content

The number one way to improve your SEO ranking is through your blog. Content adds relevancy and context to your website, which makes it easier for Google to crawl and rank. Consequently, you’re able to rank for specific keywords by using them organically throughout your posts.

After publishing a post on your blog, do you share it on social media, then forget about it? If so, you’re not alone. A shocking number of business owners and marketers don’t update their existing content.

Check your Google Analytics account and find the most popular posts from your blog over the last couple of years. These frequently visited posts are known as compounding articles, and they are responsible for 38% of all blog traffic.

Because people frequently click on these articles long after they’ve been published, sometimes information becomes outdated. Updating these posts gives Google another chance to review and rank them accordingly. At the same time, you’re able to deliver timely and relevant content to your target audience, which also contributes to a favorable SEO score.

Use a project management tool to plan your content calendar and make article updates a regular part of your schedule. We recommend updating your compounding posts at least once per year.

Focus on Link-Building

When people visit your website, you want them to find what they are looking for, right? Similarly, when Google crawlers navigate through your website, you want to create an easy to navigate “map,” so the bots understand the point of your site.

Internal links can help you accomplish both of these tasks. There are several occasions when you’ll want to use these links for maximum searchability. In most cases, you’ll want to include internal links when you briefly mention a broad topic in another post. These internal links are there to help consumers see the big picture.

Instead of reading an article and having no idea what you’re talking about, they can navigate internal links and learn more about the broad topics mentioned throughout your original post. At the same time, these internal links frame your website’s context, which improves visibility with Google crawlers.

External links are also crucial for ranking at the top of the search engine results pages (SERPs) for your chosen keywords. We suggest creating evergreen content that’s packed with useful statistics. When other businesses are researching topics for their blog, they may refer to your post if they need a stat, which gives you another external link.

Read more: www.business2community.com