A 10-Point Ecommerce SEO Checklist for 2020, With a brand new decade ahead of us, now is the perfect time to reevaluate your ecommerce website’s SEO strategy.

A Google, Bing, or Yahoo search is the beginning of a shopper’s journey to your site, and proper SEO techniques will ensure that you make the best first impression.

Though the world of SEO can be incredibly complex to navigate, especially for ecommerce sites, the following checklist will ensure you are moving in the right direction.

Ecommerce Technical SEO Checklist

Technical SEO is the foundation for any successful SEO strategy.

Follow these steps to ensure your technical SEO is on point:

1. Ensure Your Website Can Be Crawled & Indexed

If a search engine can’t crawl your website, it can’t rank your content.

Specifically, it can’t rank your products in search results.

Your site’s indexability, crawlability, speed, content, schema markup, and overall user-friendliness are all essential components of technical SEO.

If these elements are correctly set up, the rest of your ecommerce SEO strategy will fall into place.

2. Resolve Pages with 4XX Errors

Google Search Console is an incredibly useful tool for all websites.

Once your site is verified, your first step should be to address any pages that come up with errors.

These are broken pages that Google is unable to crawl, often due to an out-of-date sitemap, out-of-stock products, or a temporary server error.

3. Double-Check Excluded Pages

You also want to check your excluded pages, as Google cannot index them due to the code in your robots.txt file.

Though this list is often comprised of pages you don’t want a search engine to crawl anyway, such as the cart or customer profile page, you should double-check it to ensure no essential pages are blocked from crawlers.

4. Add Schema Markup to Your Site

Schema markup is a batch of HTML tags that allow Google to display the price, rating, availability, and more product details right on the search results page.

Adding it to your site is easy, and it’s vital that you do so.

It ensures that your products are more appealing on the first page of results and in the shopping tab of Google.

You can view your current schema markup setup within the products report of Google Search Console.

Ecommerce Keyword Checklist

Once your technical SEO is sound, you will want to evaluate your current keywords and see which pages are ranking for them.

Read more: https://www.searchenginejournal.com/ecommerce-seo-checklist/347078/