How to Use AI to Create a Data-Driven Digital Marketing Strategy for Your Startup

When you’re growing your startup, there are countless things to consider – from product design to hiring your team. One of the most crucial aspects, though, is digital marketing.

No matter how amazing your product, you’ve got to get the word out to create an audience for it. This is where digital marketing comes in. And AI is rapidly gaining ground here. 

It’s an open secret that AI is transforming almost every aspect of our lives. This includes marketing strategies. In today’s business world, harnessing AI is essential to keep up with competitors or even get a step ahead. 

This article is for you if you’re working on setting up a digital marketing strategy for your startup. It outlines what data-driven digital marketing is, where AI comes into play, and how you can make the best use of this technology’s potential. With what you’ll learn here, your startup’s digital marketing strategy can excel from the beginning. 

What is a Data-Driven Digital Marketing Strategy? 

The biggest mistake you can make in digital marketing is to base your strategy solely on assumptions. Assumptions about your product, your performance, or your target audience can end in disaster. 

With a data-driven strategy, you gather and analyze as much information as possible. Then, you base your decisions on these quantitative insights. 

Building a digital marketing strategy from scratch involves four steps, with or without AI involvement.

1 – Market Research 

First off, thoroughly investigate your audience and your competitors. 

Find out who your customers are and where their interests lie. 

Then, learn what you can from your competitors. Which audiences do they target? What are their marketing strategies? Which messages of theirs resonate with customers?

2 – Drawing Up a Buyer Journey 

When a potential customer first sees your product, they won’t instantly buy it. Not even if you have the world’s best marketing strategy. 

Broadly, customers go through three phases in their buyer journey. First, they become aware of your product and its advantages. How does it benefit them? What problems could it solve? Then, in the consideration stage, they compare alternative solutions. Finally, they decide to go with your solution – or not. 

When you draft a digital marketing strategy, figure out how to optimize this journey.

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