Content marketing is one of the most impactful ways to build a brand, attract new audience members and convert old customers to buy again — but it might not be right for your business. You heard me correctly. Content marketing might be great, but it isn’t for everyone. When a company jumps too quickly into a content marketing strategythey’re not […]
Do you have your next “play” in mind for your business ? If so, your next move is to decide how you are going to finance it. When you have an investment to make in your business, what do you do? Consider these alternatives: Forgo the investment and try to get by with what you already have […]
At some point or another, you’re going to have to get down with accounting reports. Not the most exciting task, we know, but pretty important. But what kind of accounting reports should you be creating as a small business owner? We asked our friends at Xero to walk you through the most common types. And […]
What is a target market Another way to describe your core customer base is your target market. These are the people you think are the most suited to your products and services, so it’s essential that you understand them. Understanding your target market is different from just making assumptions about it. Instead, it’s about really […]
A business plan is a document describing all facets of your business and can be used to determine many business aspects like your product strategy, marketing plan, and your financial resources. Think of your business plan as a blueprint for how you’re going to start, run, and then grow your business. It’s a place to take […]
