As an advisor, I help people buy and sell businesses. I’ve noticed that every potential acquisition entrepreneur eventually asks the question: Is this a good business to buy? What they want to hear is that the business they’re considering has no risk and unlimited upside, but as you might imagine, that doesn’t exist. Every business […]
Promoting a business or service is an ongoing challenge for many people and small businesses. In order to survive and make your business more profitable you need customers. In order to get customers, you need to promote your business by putting your products or services in front of potential customers. Before the internet, there were […]
Let’s go back to the year 1994, a major turning point in the history of the digital arena. Netscape, the first successful mass-market browser was released. In the next 2 years that followed, the number of people using the internet increased from 16 million to 70 million. Seeing the immense scope that the internet brought […]
We’ve discussed the importance of creating a social media strategybefore. Having a clear plan for how your business will use channels like Instagram, Facebook and Twitter significantly increases your chances of success. After you start implementing your strategy, you need a way to follow up and make sure everything is going as planned. The best way […]
Be honest: is your business actually getting anything out of its social media presence? Harsh question? Maybe so. But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our […]
