Customers are the lifeblood of any company. They provide valuable feedback when you’re developing and launching products, and they drive the sales you need to formulate new products and grow the company. Whether you do so through extensive marketing tactics or simple strategies, it’s important to find your customers, grab their attention and then retain them as […]
When I graduated from college with an English major, I was always asked the same question: “Are you going to teach?” When I answered that, actually, I planned to start a business, I was met with blank stares. “But you majored in English,” came the reply. As if an English major were a creature from outer space, unable […]
When I was starting out in my career, I had all the determination, motivation, and confidence. I graduated early from Washington University in St. Louis with a computer science degree, and soon after began my first position as a warehouse engineer for General Mills. I was the most junior engineer at the time, but it […]
Starting your own business is an extremely intimidating task, but hopefully these tips will give you an idea of how to get started! Corporate America is definitely not for everyone. Poor job security, long hours, unsatisfactory pay and working for someone else isn’t how a lot of people want to spend their lives. However, […]
I became an entrepreneur five years ago when I could no longer stand working for someone else. For those with a pull toward entrepreneurship, the nagging drive for autonomy never seems to wane. Some know sooner than others that business ownership is for them. Others move in that direction, not because the entrepreneurial seed was […]
