It’s 2018 and we all have a pretty good understanding of social media and how it works, right? But what if I told you 96% of the people that discuss brands online do not follow those brands’ owned profiles. Or that people 55-64 are more than twice as likely to engage with branded content than […]
There are now more than 1.3 billion people using Facebook Messenger every month. Have you considered the possibility of using it for your marketing? We certainly have. And we have been experimenting with different ways to include Messenger as one of our go-to marketing tools, by sending out our latest blog posts through Messenger and engaging and helping our […]
At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured and News Whip. Some analyzed the top Instagram accounts while some even […]
After defining your goals, you will need to establish your key performance indicators or KPIs for your campaigns. Tools like Google Analytics should come into play here, and you can start by taking a closer look at your website to evaluate your audience, find out where most of your traffic is coming from, and how […]
You probably already know your audience and have a clear idea not only of who they are but also of what they want. With what you know, you should be able to create audience personas, which should make it easier for you to create copy that targets them, and with the right tone at that. […]
