Fifty percent of every buying decision is driven by emotion. Which, for anyone responsible for bringing a product to market, makes a recent Forrester Research survey a concern. It reported that 89% of the respondents felt no personal connection to the brands they buy. Simply put, the foundation of the marketing communications industry–the consumer’s emotional […]
We have hired a few new people at Distilled—we’re always growing—but as I was explaining the Keyword Planner to our new hires I realized that we are all thinking the wrong way for the future of online marketing. One of my colleagues, Tom Anthony, has a very scientific way of explaining it: The new query according […]
First published in 2008 by David Mihm, the Local Search Ranking Factors survey of Local SEOs around the globe has become a high point in the year in local search. If you eagerly await this yearly report and comb through it for new insight, then the information in this guide may not come as news to you. I […]
Windows 95 is the operating system that’s now used as a yardstick for what’s possible on modern devices and platforms. We’ve seen Microsoft’s popular OS appear on the Apple Watch, an Android Wear smartwatch, and even the Xbox One. Today, someone has gone a step further and made Windows 95 into an app that you can run on […]
Instagram users are complaining on Twitter about being hacked. Rachel Murray/Getty Images for Teen Vogue Instagram users are complaining about a weird hack that locks them out of their accounts and replaces their login email with a Russian email address. Users are finding that they can’t access their accounts, that their profile pictures have been […]
