
Amazon Suddenly Became a Massive Threat to Target. Then Target Did Something Brilliant
The year was 2001, and Target did something that would be unthinkable today: it outsourced its entire online operation to Amazon. It seems crazy, but Target wasn’t alone. Big names like Borders, Circuit City, and Toys R Us all did the same thing. Now those other brands are gone, but Target is thriving. So what did Target do differently? Why […]