How to Win Any Business Plan Competition, From a 4-Time Winner Alison Alvarez has gotten really good at understanding what judges want. Here are her top tips. Alison Alvarez is a master of the business plan competition. Her expertise grew out of necessity. When she and her co-founder, Tomer Borenstein, founded BlastPoint in 2016, they knew they […]
Social Media Messaging for Success on Every Platform There’s no one-size-fits-all messaging for social media. Each platform demands a different tactic. Learn how to create messages for each platform here. To date, there are 3.8 billion active social media users. That’s a ton of people (more than half the world’s population!). Which gets us thinking, “social media is […]
Navigating Google E-A-T For SEO Success In 2021 Are you looking to truly ramp up your organic search result rankings and subsequent revenue during 2021? If so, Google’s E-A-T should be high on your digital radar. E-A-T stands for expertise, authoritativeness and trustworthiness, and the concept of rating websites is nothing new for top-level SEOs. […]
9 Law Firm Marketing Tactics for Business Building in 2021 How can you increase your law firm’s online visibility and build more business in 2021? Check out these 9 can’t-miss digital tactics for law firm marketing. In 2020, your law firm has likely had to make a lot of changes that you didn’t see coming […]
1 Simple Secret for High Performance in 2021 Simple demonstrations can lead employees to better time-management and feelings of self-worth. Twenty years ago, just before a speech I was invited to deliver for a major U.S. company, I discovered that one of the people I had learned from so much, Zig Ziglar, had given a speech […]
