Author: Noura Ibrahim

Pinterest Dials Down Expectations as I.P.O. Nears

Ben Silbermann, chief executive of Pinterest, at the company’s San Francisco office in August.CreditCreditAnastasiia Sapon for The New York Times SAN FRANCISCO — Pinterest set a price range for its initial public offering that will value the company below its last private-market peg of $12 billion, raising questions about investor demand for prominent but unprofitable […]

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Why You Should Use JSON-LD to Optimize Your Local SEO

Schema has become an integral part of optimizing your website for search, as it helps search engines have a better understanding of your website, allowing it to become more accessible for the users. When it comes to informative aspects of your website, adding schema markup provides more context for search engines for information such as location, […]

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No, Your Instagram ‘Influence’ Is Not as Good as Cash, Club Owner Says

The White Banana Beach Club does not want you to pay for your cocktail in content.CreditCreditWhite Banana Beach Club Siargao A man who runs a beach club in the Philippines took a stand against “wannabe freeloaders.” A small-business owner on an island in the Philippines has become a local hero for pushing back at the […]

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How to Avoid the Wrong Pages from Ranking Using These Strategies

Imagine this scenario, you have published a well-crafted landing page that provides quality content and authoritativeness that Google is looking for and containing the keyword that you want to rank it for. After a while, you check the SERPs to see if your website is ranking for it, and then you see it: You have […]

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