Social media marketing is a rather counterintuitive field. It looks like anyone could do it: post something (anything!) on social media, look for existing content, talk to people, fill your company’s Instagram account with your most photogenic team members. Sounds like a task for any kid of today’s social media era. However, if you want your […]
Google made a preview of the consolidated data view live early, go check it out now. One day after Google said it would be consolidating the data within the Google Search Console’s performance report to the canonical URL, the company decided to start the preview of the consolidated data view on Thursday, a month or so earlier than […]
Facebook has been likened to a “digital gangster” by a critical parliamentary report into disinformation and fake news. One witness in the 18-month inquiry into the way digital platforms have transformed the flow of information describes the current use of technology as “hijacking our minds and society”. The report, commissioned by the Digital, Culture, Media and Sport […]
Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — more than three times the number who started […]
The best email statistics sources to benchmark open and click through rates for your email campaigns in your industry sector Email marketers often ask “how do our campaigns compare“? They’re looking for email statistics to compare subscriber engagement for open, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector. Fortunately, there are a number […]
