Before Hire Marketing Person 3 Questions to Ask
Before Hire Marketing Person 3 Questions to Ask
The right marketing hire can make a world of a difference.
So, you want to hire a marketer? Well, let me first extend my appreciation from marketers around the globe. Now, let me give you some tips on how to make sure you hire the right marketing person and help you avoid common mistakes many leaders make when interviewing marketing candidates to hire for their first marketing role.
Throughout the years of leading marketing teams and helping companies hire their first marketing position, I’ve seen new marketing hires work out great, and I’ve seen marketing hires go horribly wrong. The good news is that I’m here to help you make the best hire possible.
Here are three questions that every hiring manager should ask themselves before starting the interviewing process.
1. What type of marketing manager are you looking for, exactly?
Marketing is such a broad field, that it’s impossible to master them all, and it’s hard to understand precisely what you’re looking for.
I’ve seen situations where a marketing director gets hired, and immediately starts working on improving the new brand, when the company doesn’t see the value of redesigning the website and logo and creating new brand materials. That lead to a huge disconnect, battles within the organization on what to do next, and ultimately the marketing person didn’t work out.
It had nothing to do with the talent of the person; it was just that the marketing person and leadership had their own ideas of what marketing really is.
Some marketers only want to manage the brand and social media, but don’t have the slightest clue on how to actually drive revenue or results. There are some marketers who are all about driving revenue but completely neglect the brand part of it. And there are also marketers who are creative geniuses and can come up with new marketing campaigns that attract new customers, but have no clue how to build a brand.
