Selling Online? Here Are 4 Things You Need to Know About SEO. SEO is the kingmaker in the age of eCommerce. But a sound SEO strategy can do more than help you own keywords. These days, startups live and die by the clicks they get. If your website isn’t optimized for search, customers won’t find […]
How to Win Any Business Plan Competition, From a 4-Time Winner Alison Alvarez has gotten really good at understanding what judges want. Here are her top tips. Alison Alvarez is a master of the business plan competition. Her expertise grew out of necessity. When she and her co-founder, Tomer Borenstein, founded BlastPoint in 2016, they knew they […]
Social Media Messaging for Success on Every Platform There’s no one-size-fits-all messaging for social media. Each platform demands a different tactic. Learn how to create messages for each platform here. To date, there are 3.8 billion active social media users. That’s a ton of people (more than half the world’s population!). Which gets us thinking, “social media is […]
Navigating Google E-A-T For SEO Success In 2021 Are you looking to truly ramp up your organic search result rankings and subsequent revenue during 2021? If so, Google’s E-A-T should be high on your digital radar. E-A-T stands for expertise, authoritativeness and trustworthiness, and the concept of rating websites is nothing new for top-level SEOs. […]
9 Law Firm Marketing Tactics for Business Building in 2021 How can you increase your law firm’s online visibility and build more business in 2021? Check out these 9 can’t-miss digital tactics for law firm marketing. In 2020, your law firm has likely had to make a lot of changes that you didn’t see coming […]
