Improving results depends on how much valuable information you can collect and how you decide to use it. Without a doubt, Google Analytics is the best gift that Google has given us — a free website analysis service that provides information on how users find and use company websites. Web Analytics refers to the measurement and analysis of […]
Corporate investment is an efficient way to help meet a corporation’s vision by harnessing the power of startup innovation. Bringing innovation to a corporate environment is inherently challenging. Many firms have established research and development or corporate development teams, but not innovation teams. Since corporations have complex organizational charts with any array of divisions and […]
Recently, I had a conversation with a prospective client that made it clear why so many employees are leaving their corporate jobs to start a business. After working for the same company for ten years, her position was eliminated at the start of COVID. Subsequently, she was re-hired into a lower-level role that she describes as, […]
The pandemic has fuelled a surge in e-commerce leading to a rise in new online retail firms Although William Shakespeare wrote that “a rose by any other name would smell as sweet”, it wouldn’t be a good idea for a new online flower delivery service to call itself Rancid-Thorns.com. Names matter in business: picking a […]
Members of Forbes Business Council share strategies to help you gain buy-in for a new idea you’re pitching. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS. When someone buys into a new idea, it shows they value that idea and believe it should be brought to fruition. However, it’s not always easy to do this, especially as […]
