Don’t let the cold weather put you off from going on refreshing outdoor runs In the colder months, those who run regularly may feel deterred from going on their usual outdoor jogs. But exercising outside during the chillier part of the year can be extremely beneficial for your wellbeing, providing you with an effective cardiovascular workout and a rush of […]
As you prepare for 2019, here are five social media marketing trends that you must consider while creating your social campaigns. Social media is always evolving, and so are the content consumption habits of users. Marketers must keep themselves abreast of the latest trends so that they can equip themselves to better plan and devise […]
Social media is a double-edged sword, it can destroy and it can build. PHOTO | AFP Earlier this week, a university student struggling to raise school fees used her Twitter account to rally Kenyans to fundraise towards her education, requesting her followers to retweet her post. Her tweet was severally retweeted and eventually caught the […]
“Nothing ever becomes real till it is experienced.” ―John Keats Who would have ever thought the words of English poet John Keats would continue to ring true almost 200 years after they were written—especially for businesses? Indeed, a Forrester Consulting study commissioned by Adobe in April found that 80% of business decision makers said improving their company’s customer […]
Attracting new customers is always a complex task, particularly for companies that sell products where the competition is strong and that compete heavily on price and value-added issues. This article focuses on four strategies to help businesses acquire new customers while targeting the best cost per acquisition possible. 1. Educate top-of-the-funnel consumers. First-time buyers always […]
