When it comes to growth hacking and digital marketing, it’s vital to leverage marketing automation and implement a solid customer journey optimization strategy that helps you save time, money, and quickly acquire more customers. What is Marketing Automation? In plain English, marketing automation refers to the technologies that enable you to automate, and measure your marketing activities, workflows and strategies to attract […]

What is interactive marketing? What are the interactive marketing best practices you should follow to drive engagement and execute effective campaigns? We discuss how you can use interactive marketing to transform your content and make each touchpoint with the user even more engaging. Today, the world of marketing is all about customers’ wants. Serving content […]

The popular Michelin Guide first published over 100 years ago that gave French motorists suggested interesting destinations — thereby wearing out their Michelin tires along the way — is one of the earliest examples of great content marketing.Today content marketing has evolved and expanded far beyond print to include digital articles, videos, infographics, and more. Many financial […]