This article is included in Entrepreneur Voices on Effective Leadership, a new book containing insights from more than 20 contributors, entrepreneurs, and thought leaders. One of the best ways to ensure that you grow as a person and a leader is to read — a lot. Time and time again, we learn that the most successful […]
I left a message for a Certified Financial Planner (CFP) a few days ago. Today, her assistant called me back to vet me, to see if I am worthy of speaking to her boss. I like most people, but within five minutes, I really disliked this assistant. I asked her, “If I decide to hire […]
Willie Nelson, one of my favorite artists, is quoted as saying, “Once you replace negative thoughts with positive ones, you’ll start having positive results.” With all due respect to The Red-Headed Stranger, I suspect Mr. Nelson was a little off-base when he said this. Not everyone is motivated and successful when they think positively. Some people are […]
Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right? Well it’s 2018 and not much of the same logic applies today. With 30% of millennials saying they engage with a brand on social at […]
It’s 2018 and we all have a pretty good understanding of social media and how it works, right? But what if I told you 96% of the people that discuss brands online do not follow those brands’ owned profiles. Or that people 55-64 are more than twice as likely to engage with branded content than […]
