When I first started freelancing out of college, I worked with many clients. My only requirement at the time was “If they can pay me, I will take on the project.” I quickly burnt out taking on projects that didn’t interest me and worked with teams who weren’t quite the right fit. And I’m not alone — dozens […]
Opinions expressed by Entrepreneur contributors are their own. The marketing experts on Entrepreneur’s Team Digital provide answers to your common questions about building an online presence. Got a question? Ask it in our comment section below or on Twitter using #TeamDigital. Each week, we’ll spotlight a different topic, and twice a month we’ll host Google Hangouts (our next is Wednesday) where Team Digital […]
What’s better than happy customers? Happy customers who tell all their friends about your brand. If your end goal was customer satisfaction, take a step back and try to imagine the next level: activating those customers to spread the word about your products and services. It’s important to remember that most people will only go so […]
“Marketing is too important to be left to the marketing department.” – David Packard, co-founder, Hewlett-Packard If you ask 20 business leaders to define marketing, you’ll probably get 20 different answers. Why is marketing so hard to pin down? Probably because most marketers don’t understand it themselves. They spend their careers locked in a narrow […]
Opinions expressed by Entrepreneur contributors are their own. When it comes to formulating your marketing message, it is imperative to be clear, concise and thoughtful to make the largest impact. If you sway the other way by providing too much information in a complicated manner, your message may get lost. For instance, in “When Three Charms but […]
