Bloggers Are Worth More Than Their Links

Everyone wants to rank across all search engines for their desired terms.

At a certain point in the evolution of Google search, it became apparent that naturally acquiring links (such as those from bloggers) helped with that goal.

That said, algorithms change. So is it still worth it to work with bloggers?

Bloggers Are Worth Far More Than Their Links When It Comes to SEO

As a digital marketer, you are probably tasked with a series of KPIs – from rankings and traffic to conversion rates and revenue.

Is it possible to have bloggers help with all these goals?

The trick is to first stop thinking of websites and blogs as simply places to acquire links. Bloggers are influencers and need to be approached as such.

As a brief primer to influencers, the full version of which you can read in the Ultimate Guide to Influencer Marketing, there are several components to consider:

• The primary goal you are focused on.
• The buyer persona you wish to target to meet that goal.
• The type of influencer needed that best fits the buyer persona.
• What medium best suits that influencer type.

Influencer marketing is a deep subject, which during presentations we attempt to distill down into “having someone else tell your story for you.”

But given where this think piece is published, we can make a few assumptions with regards to online vs. offline intent.

What Is Your Primary Goal?

Hopefully, you didn’t say links.

Even while addressing SEO, this is not really the goal, even if it is what you might spend a good percentage of your time focused on. SEO pros also do not exist simply to supply vanity rankings, at least not for the long term.

As with most online marketing functions, the end goal is usually high margin revenue.

How does one maximize high margin revenue? By focusing on increasing the volume of relevant traffic.

Search engines are just a convenient source of this traffic.

Read more: www.searchenginejournal.com