How to Build Social Proof for Your Small Business

Building trust with consumers is one of the fastest ways to grow your small business. Here’s how to build social proof and generate more leads.

Are you struggling to generate leads and traffic for your small business? If so, you’re not alone. Surveys show that a whopping 63% of marketers and business owners have trouble getting consumers to stay invested in their brand. 

Why? 

The main reason consumers hesitate to trust businesses is they don’t see any signs showing they should feel good about handing over their credit card information and email address. If you want people to stay connected to your website, you have to do everything you can to gain their trust. 

Today we are going to talk about social proof, which is a psychological phenomenon grounded in trust. Essentially, social proof is the idea that people are likely to commit to a company if they see other people liking and using the same product. Similarly, interactions with companies that may be new to consumers can lead to more sales and engagement. 

Let’s look at several ways you can build social proof for your website while increasing sales and boosting your lead generation efforts. 

Polish your website 

It’s safe to say that we have all landed on an unpolished website when browsing the internet. When your goal is to build an audience and sell products, you cannot skimp on the quality of your website. 

The purpose of getting your site in tip-top shape is to show users that you are the real deal when they land on your homepage. You don’t want people to navigate to your website only to see a cluttered mess that doesn’t describe what you do or offer. 

Create a simple homepage that demonstrates your value to the community. Telling people what you do before they navigate to a second page will help build trust, which leads to more conversions. If people feel like you’re being dishonest or vague on your homepage, they will leave and are not likely to return. 

You’ll also want to test all of the different links, contact forms and calls to action on your site. Another red flag for consumers is a site that looks aesthetically pleasing but doesn’t function properly. 

In other words, if someone wants to sign up for your email list, they should be able to quickly fill out a form and hit Submit. Check this process with a brand new email to make sure everything is working correctly. An organized, functioning site is one of the foundations of building trust with consumers. 

Gather feedback and reviews

Feedback and reviews are vital for building social proof for your business. You can gather feedback on social media, through email, or on your website. The trust-building here is long term but worth the investment. 

Let’s say a bunch of people leave feedback requesting a specific feature for one of your products. If you get enough responses, you can turn this feature into a reality. As a result, the people who made the suggestion will trust your brand more because you recognized their need and took action to solve their pain point. 

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