Category: Business

3 Ways Your Small Business Can Pivot Toward Focusing More on Hispanic Consumers

It is estimated that by 2021 more than 50 percent of the U.S. population growth will be attributed to Hispanics based on a report from Geoscape American Marketscape DataStream. Today, youthful diversity is becoming the counterweight to white, aging consumers, and it is forcing brands to redefine themselves — to discover new market opportunities and develop more meaningful, […]

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The Importance of ‘Positioning’ Your Brand When You’re Just Starting Out

Positioning may seem simple on the surface, but few people give it the time it deserves. “Positioning” is a term that gets thrown around a lot but can often be confused with other marketing activities.“Very few startups have a firm grasp of what exactly positioning is, why it’s important and how to do it,” says April Dunford, […]

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5 Tips on how to transform from a sole proprietor to a business leader

Being an entrepreneur is not a destination, it’s a journey! pinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Running your own business and being your own boss can be very alluring. It also comes with its own set of challenges though. Raising the capital, building your brand […]

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