Category: Business
3 Ways to Discover a Business Idea That Works
There are plenty of good business ideas floating around, and not all of them are unique. In fact, new companies successfully go to market in saturated industries all the time, and most aren’t especially disruptive. Some just take advantage of a humongous market. Entrepreneurs in the food and beverage space, for instance, know that people […]
How to increase conversions: Ideas, tools, examples
Historically digital marketers are more concerned about attracting traffic to the site than boosting on-site conversions. This is unfortunate because conversion optimization usually requires smaller investments and provides faster results than growing your traffic. Here are eight ways to increase your ecommerce conversions quickly by providing better usability and smoother user experience. 1. Make your checkout […]
Five tools for audience research on a tiny budget
When starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand your target consumer. You might also have smaller budgets that do not allow for a large amount of audience research. So do you start throwing darts with your marketing? No way. It is critical […]
How Much Should You Tell Your Employees?
Transparency, like most things, is best done in moderation. There is a lot of talk about transparency of leaders and companies, but how transparent should you be? In many cases, if your team is armed with all the facts, then they can better execute in their role and help drive the company forward. On the flip side, […]
