Why Business-Technology Strategies Always Fail & How To Make Them Succeed With Incremental Steps & Reaction Management Companies spend millions trying to forecast an unpredictable future. But no one knows which technologies will be ready, which will be inadequate, too expensive, over-hyped or even a threat to a company’s survival. No one knows when market demand will […]
7 Tips for Creating a Great Business Marketing Plan Marketing is a key component in the success of every small business. Use these seven tips to create a plan that works for you. A marketing plan identifies your target audience, the most effective channels on which to engage with them and analytical insights that guide […]
How To Shore Up Your 2021 Business Plan A year ago, businesses around the world were looking forward to implementing their 2020 business plans — with no idea what lay on the horizon. In many ways, it seems like a year has passed in the blink of an eye as companies have scrambled to rebuild […]
Google My Business Posts: Take Your Small Business Marketing a Step Further Fully optimize your Google My Business listing to boost local search using post best practices Posting to your Google My Business page is key for local search engine optimization. By using all of the Google My Business (GMB) features — which include posts (formatted […]
Google My Business: A Free Tool Worth Investing In At this point, I probably don’t need to explain that placing well in Google search results is an important marketing tactic. After all, it’s not terribly surprising to most people to hear that Google Search is being used for over 90% of all internet searches worldwide as of […]
