To get most ROI out of your time as an entrepreneur, always make time for these activities. Entrepreneurs are busy people. There is always something to do, and most of the time it’s something really urgent. That’s the plight of the entrepreneur–constantly moving pieces, organizing activities, leading initiatives, and putting out fires, and making stuff […]
Attracting new customers is always a complex task, particularly for companies that sell products where the competition is strong and that compete heavily on price and value-added issues. This article focuses on four strategies to help businesses acquire new customers while targeting the best cost per acquisition possible. 1. Educate top-of-the-funnel consumers. First-time buyers always […]
Whether your brand is operating on a limited budget or has deep pockets, it’s important to optimize marketing strategies in order to maintain a flourishing business. As marketers, we are always trying to be one step ahead of customers, clients and competitors. Through my company’s ever-evolving strategies and based on our experience assisting more than […]
Do you get a serious fear of missing out? FOMO… it happens to the best of us. Thank goodness for FOMO experts who built their brands around providing technology updates, news and analysis so you can stop worrying about missing out. They do it for you. However, the struggle is still real. How do you […]
Business Design is a human-centred approach to innovation. It applies the principles and practices of design to help organizations create new value and new forms of competitive advantage. At its core, Business Design is the integration of customer empathy, experience design and business strategy. The Business Design approach to innovation aims to combine the best […]
