The K-Shaped Recovery For Brands: Here’s What Will Separate Winners From Losers The ongoing pandemic has set the stage for what many people are calling a “K-shaped recovery” in which there are clear winners and losers — not just at the individual level, but at the corporate level as well. According to Investopedia, “a K-shaped recovery […]
Do the Old Rules of Marketing Still Work? As we hit the homestretch on 2020, I’ve been thinking about what is important to consider as we move to thinking about 2021 and recovering from the pandemic at some point in the new year. One of the topics that consistently comes up to me is: “How […]
Five affiliate marketing and program management trends for 2021 AffiliateInsider suggests five tips for affiliate management to include in your 2021 strategy. As we reach the end of 2020, it is important that we reflect on what we’ve learned in the past year. Things have changed and we’ve all managed to pivot businesses and team […]
3 Ways to Succeed in Marketing in the Modern Era The marketing landscape has drastically changed in 2020. Here are 3 tips to ensure rich growth. Since the proliferation of online advertising, marketing has become a staple of any good business plan. While not all marketing strategies depend on Internet ads, they do represent a large portion of online promotion and marketing […]
How Marketing with Purpose Drives Business View ‘How marketing with purpose drives business‘ panel discussion on demand. Brands are playing an ever more active role in society today, but if many are to thrive over the next five to ten years, ‘purpose’ has to be embedded at the very heart of business and culture. Doing […]
