Small Business Guide to Hiring a Social Media Manager A social media manager is responsible for creating and monitoring your social media content. Here’s what to look for when hiring one. Social media is an important marketing tool for small businesses, but many organizations find it difficult to manage their social media strategies on their […]
Why Good Ethics Are Now Big Business—And How To Embrace Them Was 2020 the year that “purpose” went mainstream? It’s been an increasingly popular buzzword in big business for a few years now, following on from sustainability, ethics and, before that, Corporate Social Responsibility, but all have suffered from the same problem: a strong whiff […]
Amazon Prime Day boosts small business shopping, too Amazon’s annual shopping bonanza known as Prime Day begins Tuesday. Though, not everyone is excited: Campaign groups have urged shoppers to instead spend cash in small, local shops. They argue the coronavirus pandemic — along with the lockdowns and travel restrictions that followed — has accelerated hardship for […]
Research, Plan and Strategize: The Fundamentals of Starting Out as an Entrepreneur Being an entrepreneur is one of the most liberating choices you can make in your work life, but it’s not one of the easiest. When you choose to hack your own path through the workplace jungle, you’re taking on a lot of risk […]
19 Essential Tools for Building a Successful Business Plan These resources can reduce the time and effort it takes to write a comprehensive plan. Business plans have certainly changed throughout the years. Not too long ago, a business plan required you to spend hours doing market research and slowly plotting out your business trajectory. You […]
