Category: Business

4 Things to Get Ahead in Your Career and Make Money

4 Things Experts Say You Must Do if You Truly Want to Get Ahead in Your Career and Make More Money These challenges will inspire you if you’re truly bent on self-improvement. High achievers are typically keen on self-improvement. For me, that means constantly having a stack of books on my desk, bedside table, kitchen counter […]

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Learn How to Optimize your LinkedIn Profile and Score Your Dream Job

It’s time to make career moves. LinkedIn is far and away the world’s most popular and important professional social network. However, many people still don’t fully understand how to leverage it to advance in their careers. Whether you’re looking to grow within your own company, rise up the ranks elsewhere, or build your own business, […]

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27 Habits Practiced by Successful People

27 Daily Habits Practiced by Exceptionally Successful People According to more than two dozen high achievers, it comes down to the things you do every single day. The definition of success is a subjective one. But for most people it likely involves some level of career achievement, financial security so that you can provide for yourself and your […]

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How to use the Customers You Have to Recruit New one

How to Recruit New Customers–Using the Ones You Already Have Nudging your customers to sing your praises is the best advertising you never bought. But be careful: There’s an art to this ask. When the recession decimated the corporate-gift-market accounts of the Goulet Pen Company, founder Brian Goulet sought out new ideas–and customers–at a fountain pen show […]

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Difference between marketing and business development

What’s the difference between marketing and business development? and why does it matter? Lisa Mclauchlan, group business development director at Estera. (25912046) Lisa Mclauchlan, group business development director at Estera, replies: MARKETING and business development, or BD, whilst similar in many ways, are actually quite different. Marketing is about establishing who you are, what you […]

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