4 Tips for Creating Brand Fanatics Strong customer relationships are the single best thing that can happen to your bottom line. Entrepreneurs have heard millennials love experiences. The truth is that it’s not just millennials; it’s all of America. Research from last year’s Expedia-backed travel-industry report Generations on the Move found that 74 percent of Americans now prioritize experiences over […]
Streamline Your Marketing Campaigns With This Analytics Link Tool Ushort helps you gather data and optimize your marketing campaigns with simple tools. When you’re spending thousands of dollars on ads, sending tens of thousands of emails, and adding affiliate links in articles all over the internet, it’s vital that you’re keeping track of your entire […]
As a strategy and leadership coach, I spend a lot of time with CEOs and leadership teams developing their strategy and planning for the company’s future. Long term success doesn’t happen without a clear market positioning and roadmap for implementing key activities to drive success. However, all of that work can be undermined by a lack of core management skills on […]
People are obsessed with the idea of success because it’s often the most visible indicator that they’re the best in the world at what they do in life. Our idea of success may be measured by money, sex, or power. For others, it may mean having a positive impact in the world. While everyone’s definition […]
What’s Missing In Your B2B Marketing Strategy? 5 Key Elements You Don’t Want to Overlook A car engine without a water pump. A baseball team without a shortstop. A guitar without a D string. All it takes is one missing piece to prevent something from working as it should. Your B2B marketing strategy might excel […]
