If you’ve heard of TikTok, chances are you’ve got a teenager somewhere in your life. The app, launched by Chinese company ByteDance in 2016, has been described as a mashup of Vine, Twitter and Instagram, allowing its 500 million monthly users to create short-form, music-focused videos and edit them with lenses, filters, and AR features. Originally known […]
When it comes to businesses and social media engagement, make sure your account is a dinner party, not a soapbox. Engagement has become the No. 1 goal across every social media platform, because honest engagement equals return customers and better rankings. And while it’s easy to create an account, the challenge lies in creating an active, engaged […]
ince its launch in 2005, YouTube has become a modern media powerhouse, beginning with the development of the first wave of influencers (YouTubers) and, more recently, with the launch of its music streaming platform YouTube Music. Currently, YouTube has more than 30 million daily visitors. Nearly 500 hours of video are uploaded every minute, with more than 2,400 […]
Cybersecurity is no joke. Whether you have a website, online accounts or any type of web-based infrastructure, you are at risk for a cyberattack. Although the public typically only hears about cyberattacks against high-profile companies, banks and government websites, small businesses make prime targets for cybercriminals, competitors and disgruntled parties. Yet, due to their lack of […]
Throwing away the alarm clock. Skipping the commute. Traveling the country – or the world. These are the things many people think about when planning their retirement – or, more aptly, what I like to call the “vacation” part of retirement. While it’s entirely understandable that these aspects of retirement can be motivating or enjoyable […]
