Short-Form Video Take a Bigger Chunk of Marketing Spend Brands constantly try to guess what’s next in marketing. It makes the most sense to meet consumers where they are — on their phones watching videos. The online video climate has developed considerably, even in the past couple years. For businesses looking to adopt internet video content — […]
3 Tips to Creating a Content Marketing Strategy Content marketing is a great way to grow your business I’ve had the pleasure of leading many content teams, and I learned a few useful tips along the way. Creating content for the sake of creating content is never the way to go, and I’ve seen many companies blindly create content […]
Before Hire Marketing Person 3 Questions to Ask The right marketing hire can make a world of a difference. So, you want to hire a marketer? Well, let me first extend my appreciation from marketers around the globe. Now, let me give you some tips on how to make sure you hire the right marketing person and help […]
3 Emotions Your Marketing Needs to Move Your Customers to Action The right emotions will help you deliver a stronger customer experience. Consumers are bombarded with an abundance of marketing messages and promotions on a daily basis. Brands that produce this marketing spend a ton of time, money, and other resources to get those messages in front of […]
Is Paid Search Right for Your Business? Before you dive into PPC, evaluate whether or not it makes sense for your brand. As an entrepreneur, you’re probably familiar with SEO (search engine optimization). After all, it’s one of the best ways to boost awareness about your brand and collect new leads. However, you probably also know how […]
