Category: E-Marketing

Pinterest CMO on Marrying Aggressive Growth with the Company’s Brand Image

In the beginning of her tenure as Pinterest’s first-ever CMO, Andréa Mallard established the company’s mission and core brand principles, reorganizing her team prior to the successful IPO. Now she’s focused on an aggressive global growth plan. We spoke with the marketing veteran—previously at Athleta, Omada Health and IDEO—about the unique challenges of being a […]

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eBay Inc. [EBAY] Price Analysis: Next Bullish Target is $40.20

eBay Inc. [EBAY] is following upward trend in the market concluded with the last trading session. The shares of the Services sector company has a current value of $35.60 after EBAY shares went up by 0.35% during the last trading session. One of the reasons why Services stocks may go bullish is increased momentum in […]

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Five B2B Marketing Trends To Watch In 2020

As a result of technological improvements that have brought about dramatic changes in the past decade, modern B2B buyers are displaying significantly different behaviors than in the past. For instance, it’s interesting to see that decision makers are a lot younger than they used to be, as more than 70% of millennials are included in B2B buying […]

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What Is B2B Business?

If you often read business publications or frequent professional forums online, you’ve likely come across the abbreviation “B2B.” What is B2B, exactly? It simply means “business to business,” which refers to any company focused on selling products or services to other businesses rather than to consumers. What is a B2B company? B2B companies are supportive […]

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Google’s Search Results Aren’t Neutral

Google’s Search Results Aren’t Neutral A new report from the Wall Street Journal shows how far the world’s largest search engine goes to control what you find. According to a massive report from The Wall Street Journal this weekend, Google manipulates the results of search queries far more than it has admitted. While some of the interventions the Journal mentions might seem like they have the best […]

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