Pinterest CMO on Marrying Aggressive Growth with the Company’s Brand Image
In the beginning of her tenure as Pinterest’s first-ever CMO, Andréa Mallard established the company’s mission and core brand principles, reorganizing her team prior to the successful IPO. Now she’s focused on an aggressive global growth plan. We spoke with the marketing veteran—previously at Athleta, Omada Health and IDEO—about the unique challenges of being a […]