LinkedIn provides new tips on choosing Ad Campaign objectives. Late last year, LinkedIn began initial testing of its objective-based advertising approach, which has been gradually rolling out to all businesses over the last few months. The update aims to make it easier for advertisers to select the right targeting options to maximize their on-platform ad campaigns – […]
Nowadays, it’s not enough that you use plain text or images in your email campaigns. Most customers find those boring. So, why don’t you level up your email marketing strategy using videos? Here’s how. We all love watching videos. An estimate shows that people watch over 4.6 billion video ads every year. Of this number, 80 percent recall […]
If you’re looking for concrete tips and advice to grow your company, these podcasts are where it’s at. The internet offers a wealth of free business information and advice. You can find articles on everything from writing the perfect business plan to the ins and outs of marketing your business. While quality, in-depth articles can be valuable […]
Video marketing is everything in the modern world of content marketing. Here’s exactly how to make the most of video for your business. Video marketing is one of the most in-demand promotional tools that you should add to your marketing strategy today. Usually, many marketers disregard the convenience that it provides when it comes to […]
Content marketing is one of the most impactful ways to build a brand, attract new audience members and convert old customers to buy again — but it might not be right for your business. You heard me correctly. Content marketing might be great, but it isn’t for everyone. When a company jumps too quickly into a content marketing strategythey’re not […]
