What Are the 5 Ds of Digital Marketing? To unlock your online marketing strategy’s full potential, it is crucial to know what the five D’s of digital marketing are, and how to make use of them. In simple terms, digital marketing is a marketing strategy through electronic means. Unlike other advertising approaches, it allows you […]
4 trends that will mark digital marketing in 2021 One of the biggest challenges advertisers and media will face in 2021 is being able to communicate with consumers and transact effectively in a cookie-free world. Lotame , a firm specializing in data enrichment solutions to meet consumers, revealed the four trends that will mark the digital […]
Top 5 Data Trends Powering Digital Marketing Growth in 2021 Last year saw an explosion of martech tools, increased integrations, and AI automations. It’s clear digital connectivity has skyrocketed, with massive amounts of data from multiple sources seamlessly moving from one platform to another. Studies from McKinsey have said that in 2020, digital transformation vaulted five years […]
Why Having A Digital Marketing Strategy Can Help Retailers Boost Sales During A Crisis In the past, there was the brick-and-mortar approach through which retailers reached success by giving people a reason to visit the shop: compelling experiences paired with live events and special premium services in-store. This strategy was effective in attracting more visitors […]
4 Digital Marketing Mistakes to Avoid in 2021 The power of digital marketing needs no mention. It’s one of the cheapest yet most powerful marketing tools that can help you reach out to your target audience and boost your sales efficiently to increase your profit. But the key to being a successful digital marketer is in knowing […]
