From your emails to social media captions, blog posts and infographics, how your brand’s voice comes across will either encourage or deter your users from interacting with your company again. You may have had one of those terrible experiences where you call a customer service line and find a rather unpleasant person on the other […]
App ads will soon be eligible to appear on the YouTube homepage feed. A new bidding option and YouTube inventory were among the announcements for app marketers running Google App campaigns (formerly Universal App Campaigns). Google announced the updates at its I/O developer conference Wednesday. Target ROAS bidding. With Google’s target return on ad spend (tROAS) automated bidding, […]
Who are the major vendors? What should I be looking for? What are the costs? The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, […]
Maximize your brand’s exposure with these easy-to-implement tactics. It’s no secret that Google is one of the most important tools in your marketing arsenal. With an average of over 3.5 billion searches conducted each day (according to Internet Live Stats), there are a lot of eyeballs glued to Google’s search results. Whether you’re trying to sell a product on […]
In the past, media had no role in our health, transportation or infrastructure but technology has disrupted the boundary between media and non-media interactions. “But dad, I can’t live without them!” My daughter Judy and I were once again locked in the battle over screen time by now familiar to many of today’s parents and […]
