How to develop content your target audience actually wants. In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have […]
There are many opportunities for apps and businesses to collaborate on co-branded experiences tied to brick-and-mortar locations. TikTok, the video creation app, is looking to monetize its popularity, and for good reason: since its founding in 2016, TikTok has achieved one billion downloads. It was reported recently that TikTok is testing sponsored ads that direct users to advertiser’s websites. This […]
Make this shift in your business writing for more effective copy. This is one of the foundational blocks of good writing. Active voice has multiple benefits: it’s easier to understand, it usually requires fewer words, and it makes a message stronger and more exciting. Compare “More than 10,000 customers have been helped by our service” to “We have […]
Always forgetting names? Try these tips. If you have trouble remembering names–or just meet many people during the course of your day and need to get better at it–don’t worry. There are some tried-and-true tricks that can help. Give the name meaning. During learning, the brain will try to make associations between new information and old […]
It may seem counterintuitive, but it works. In any sales job, selling should never be the end goal. True sales professionals, whether entrepreneurs or corporate suits, know that the heart of their jobs is about helping other humans solve pain points. So, stop and ask yourself if the training you’re getting would actually help someone […]
