Here’s how to get the creative juices flowing when it matters most. Being creative 24/7 can be hard, so it stands to reason that your marketing team is not going to be able spin up amazing campaigns every time on demand. Creative wells run dry and often it requires a refill before the ideas start flowing again. […]
Rising advertising costs means falling profits for the ecommerce advertisers. I have been a long-time fan of the ecommerce industry. As offline retailers were struggling to compete with online retailers, many large chains went out of business, and an increasing amount of consumer buying moved online. For a long time, ecommerce startups were printing money in what felt […]
The Carhartt hoodie that Laura Serghe bought two years ago looked phony. And then, what was supposed to be an Eastpak backpack, arrived recently with messy stitching and a label inside that peeled off easily. Both were bought from one place: Amazon, the world’s largest online retailer, whose rapid growth, particularly among third-party sellers, has […]
The best email statistics sources to benchmark open and click through rates for your email campaigns in your industry sector Email marketers often ask “how do our campaigns compare“? They’re looking for email statistics to compare subscriber engagement for open, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector. Fortunately, there are a number […]
More valuable tools and technologies are to come for marketers this 2019, but it will only serve you well if you understand what lies in the future for email marketing There are around 3.7 billion email users in the world today, with the figure likely to grow to 4.3 billion by 2022. This makes email marketing a […]
