This year has been prophesied by many to be the best year yet for the internet and digital marketing. However, if we consider the trends, every year has been increasingly better than the other for the last few years, so these are more statements of the obvious than prophecies. Over the last two years, we have seen some […]
CMO.com publishes insights, expertise, and inspiration for and by customer experience professionals. If these articles—our most popular, still-resonating content in 2018—are any indication, topics including experience design, artificial intelligence, mobile, e-commerce, and leadership will remain at the center of executives’ radar screens going forward. The same goes for emerging technology, measurement, and agile marketing methodologies […]
“Nothing ever becomes real till it is experienced.” ―John Keats Who would have ever thought the words of English poet John Keats would continue to ring true almost 200 years after they were written—especially for businesses? Indeed, a Forrester Consulting study commissioned by Adobe in April found that 80% of business decision makers said improving their company’s customer […]
Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The pressure is high. The noise is loud. The digital and social market is even more crowded. The fear of getting […]
It’s time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, it becomes even more […]
