7 Essential Components of Digital Transformation Success Digital transformation requires a seismic shift in leadership focus and organizational culture. But it also requires an understanding of the components of digital transformation most in need of change, because no company can transform all at once. As part of the strategic planning process, each organization must prioritize […]
What Digital Marketing Will Look Like Once The Cookie Is Dead For one week back in January, the biggest marketing story of the year was Google’s decision to give third-party cookies the boot: By 2022, the company announced, it would join Safari and Firefox and block third-party cookies in Chrome. The Association for National Advertisers […]
Digital marketing boss liked his office so much he bought the block Relocating Unity would have cost £20,000 so it made sense to buy the building and stay put Unity managing director Pete Frost outside the Millstone Lane offices The owner of a digital marketing agency has taken the plunge and bought the offices he […]
10 Mistakes People Make When Starting a Digital Marketing Agency Focus on showing customers the value you bring to the table, gain their trust and make them see you’re the expert they need. Starting a new business comes with unique challenges, and those first years are essential to your long-term success and growth. If you’re starting a digital […]
Digital Marketing Is Like Baseball; Mostly The Catching Part I love digital marketing. I’ve been a digital marketer for 25 years, since 1995. But I hate what’s going on in digital marketing today. Advertisers are wasting billions of dollars doing digital marketing incorrectly. I’ve written about this elsewhere [1, 2] so I won’t belabor the point […]
