Don’t let the cold weather put you off from going on refreshing outdoor runs In the colder months, those who run regularly may feel deterred from going on their usual outdoor jogs. But exercising outside during the chillier part of the year can be extremely beneficial for your wellbeing, providing you with an effective cardiovascular workout and a rush of […]
After defining your goals, you will need to establish your key performance indicators or KPIs for your campaigns. Tools like Google Analytics should come into play here, and you can start by taking a closer look at your website to evaluate your audience, find out where most of your traffic is coming from, and how […]
You probably already know your audience and have a clear idea not only of who they are but also of what they want. With what you know, you should be able to create audience personas, which should make it easier for you to create copy that targets them, and with the right tone at that. […]
