Why 2019 and 2020 will be great vintage years for investing in the UAE and KSA. To survive and thrive, consumer-facing businesses in the UAE and KSA will need to be managed much more professionally and tightly than they were in the past. Four years ago, I wrote an article calling the peak in the investment […]
How Huda, Mona, and Alya Kattan built Huda Beauty out of Dubai The Kattan sisters on building the Huda Beauty megabrand out of Dubai (and no, they aren’t done with their ambitions just yet) In person, Huda Kattan, the driving force behind one of today’s fastest-growing beauty brands, Huda Beauty, radiates steely self-assurance. Not that I […]
LinkedIn upgrades campaign manager with 3 new objectives Yesterday, LinkedIn announced three new ad objectives as options in Campaign Manager: brand awareness, website conversions and job applicants. If you don’t recall, LinkedIn first introduced a new integration with Google Campaign Manager back in October of 2018. This integration allows marketers to better manage their LinkedIn ad performance alongside all their other campaigns. Given […]
Snapchat’s testing a new, dedicated tab for its exclusive snap shows After last week announcing a new slate of exclusive Snap shows from celebrities – including programs from Serena Williams, Arnold Schwarzenegger and comedian Kevin Hart – Snapchat is also testing out a new way to boost exposure for its exclusive content, with a new section, separate from Discover, focused […]
Disney, king of the box office, now primed to do battle with Netflix A scene from Disney’s The Lion King. Photograph: null/AP World’s biggest entertainment company reports its results this week Disney’s domination at the global box office and its plans to take on Netflix will be center stage when it reports its latest results this week, […]
