Category: SEO

Google Offers Advice on Ranking Better

Google Offers Advice on Ranking Better In a Webmaster Hangout, Google’s John Mueller confirmed that sites need to be promoted in order to rank. This goes beyond Google’s common advice about building awesome content. Can You Rank Without Building Links? A publisher observed that after two years of work their website has started to rank […]

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Google: 6 Need States Influence Search Behavior

Google: 6 Need States Influence Search Behavior A research project by Google discovered a hidden way that consumer needs influenced search behavior. The researchers assert that these behaviors drive intent. Google concludes that marketers can drive more growth by tapping into these hidden need states. This research was published in 2019, but somehow it did […]

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Technical Training Can Help to Improve Your SEO

Technical Training Can Help to Improve Your SEO Improve your SEO strategy by getting technical. Traffic is crucial to any online business. You can rely on your paid marketing efforts or leaning into a variety of social channels, but if you aren’t capitalizing on organic traffic, you’re missing out on a huge opportunity. Organic search […]

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Meta Tags Are Still Relevant to SEO

Meta Tags Are Still Relevant to SEO If you include quality keywords in your meta tags, Google is more likely to list your site higher in web search results. Within the constantly shifting guidelines for what does and doesn’t boost a website’s SEO, meta tags typically don’t garner much attention. They don’t directly impact Google […]

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