As the year comes to a close, marketers have begun to wrap up their current campaigns and set their sights on the new year. And if 2018 has shown us anything, it’s that the rapid pace of advancements in marketing tools and strategies won’t slow down anytime soon. To keep pace, marketers need to know […]
Put simply, a marketing strategy is the plan of action behind achieving your goals. Making a plan will help you market more effectively. A good plan will identify a variety of activities including the content you’ll create, the medium and frequency you’ll share and the events you’ll attend, to name just a few. A thought-through […]
Here is our recap of what happened in SEO in 2018 – with links and summaries of some of the bigger changes throughout the year in search and SEO. So, 2018 was an exciting year in SEO, with a number of large Google search algorithm updates, big changes within Google’s management team, mobile first indexing […]
As a small business owner getting ready to build your first website or redesign your existing one, you might wonder what you should be considering in terms of making your web design search engine friendly. There are lots of things to take into account, but here are the five key things that you should know […]
I’ve been considering ranking factors this year and asked several leading SEOs for a reality check (Real World Ranking Factors). The feedback I received confirmed the direction of my thoughts about ranking factors. Google’s algorithm has changed dramatically. While ranking factors still matter, content factors may be playing a larger role. SEO Ranking Factors Evolve Search […]
