Then It Realized Some of Them Belong to People We Want to Remember In a reversal, the social media network says it will pause its plan until it figures out how to memorialize deceased users’ accounts. As a policy, it seems like a no brainer. Twitter had announced plans to notify dormant account holders that if they […]
If you work in social media marketing, it may seem like everyone is talking about the importance of social listening (or social media monitoring). However, if you’ve never used social listening in your marketing strategy, it might be difficult to know where to start. And even if you already use a social media monitoring tool, […]
This Year’s Best Christmas Adverts in the United Kingdom A year ago, I put a lump of coal in the stocking of John Lewis & Partners, a chain of high-end department stores that operate throughout the United Kingdom, for creating its 2018 Christmas advert, “The Boy and The Piano.” If you are curious about why […]
Facebook Expands its Brand Safety Controls for Advertisers Facebook is building on its existing set of brand safety tools to give advertisers even more control over how their brand appears on the network. Facebook’s brand safety tools let advertisers specify in which types of publisher content their ads should appear. Advertisers can also create block […]
Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized ads when they may otherwise lack the time and resources required to deliver personally relevant ad experiences. In an announcement, the company states: “Facebook machine learning combines data and signals […]
