Category: Social Media

Facebook launches new bitmoji-like avatars, Starting with users in Australia

It’s been in development for some time, and now, Facebook is launching its own variation of Bitmoji – called Facebook Avatars – which will provide users with an alternate, cartoonish identity, for use in a range of stickers and tools that can be applied across both Facebook and Messenger. The process for creating your Facebook Avatar is simple […]

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Instagram will now enable advertisers to boost branded content partnerships as Ads

Instagram has officially announced the launch of its new Branded Content Ads option, which will provide additional ways for businesses to maximize their on-platform influencer partnerships. As explained by Instagram: “Starting today, we’re introducing the ability for advertisers to promote creators’ organic branded content posts as feed ads. 68% of people say they come to Instagram to […]

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Facebook to remove ‘Company Overview’ and ‘Biography’ fields from Pages

The company recommends Page owners add the information to their Page descriptions. Facebook is alerting Page owners that it is removing a number of fields from Page info starting August 1, 2019. The fields to be removed include Company Overview, Biography, Affiliation, Personal Interests and maybe more, according to a tweet from Matt Navarra (who spotted the […]

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Report: Facebook the top network for app-installs, Google, Apple follow

AppsFlyer also says that app-install fraud is 30 percent across the industry. The top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and Twitter. This changes somewhat by app category and geography but this is the hierarchy in North America according to the latest AppsFlyer Performance Index (registration required). […]

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Facebook’s digital wallet Calibra: What it could mean for marketers

The company plans to launch a digital wallet in 2020, setting the stage for global e-commerce opportunities. Facebook announced it is launching a financial subsidiary in 2020 called Calibra that will include a digital wallet offered as a standalone app and built into Messenger and WhatsApp. The digital wallet will enable global users to make financial transactions […]

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