The ad targeting capability was a highly efficient tool for finding like-minded audiences once upon a time, but some marketers are seeing diminished outcomes. Facebook’s Lookalike Audiences have long been a favorite ad targeting tool for advertisers, allowing marketers to use Custom Audience lists to find like-minded users on the platform. Advertisers can select their […]
Users will be able to see all the native ads a company has run in the LinkedIn feed during the last six months. LinkedIn has launched an Ads tab for company Pages on its platform. Similar to Facebook’s Info & Ads tab for Pages, the LinkedIn Ads tab will list all the native Sponsored Content ads a company […]
Marketers report seeing noticeable problems as far back as last November when the platform suffered an outage days before Black Friday. Last November, three days before Black Friday, Facebook’s Ads Manager suffered an outage that left many advertisers unable to access campaigns, upload creative or download reports during the height of the online shopping season. Since then, […]
The newly launched Automated Ads platform will create up to six versions of an ad and offer targeting recommendations based on the company’s Page. Facebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an Automated Ads platform, video editing features and […]
The content highlights community trends and managed my Instagram staffers. Instagram launched a new @shop account managed by an internal team that curates shoppable posts from across the app. “Content featured on @shop will be 100% community-trends driven. The team managing @shop will work with the Community Labs team at Instagram to identify trends, brands and creators […]
