Social media provides an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface. People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler, over the phone. With the rise of social media, […]
Everything you need for turning your social media channels into rich sources of additional user traffic. How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in the world. Facebook, the social media giant, has 2.32 billion — over half of that. There […]
eMarketer has downgraded its forecast for the amount of time people will spend daily on Facebook this year by 2 minutes. eMarketer reports the average amount of time people will spend each day on Facebook this year will remain unchanged from last year at 38-minutes. That number is expected to drop to 37-minutes per day […]
Every user who passes on joins the rapidly swelling ranks of Facebook’s army of the dead. Death is coming for us all. But in the internet age, those who remain are faced with the very 21st-century problem of figuring out what to do with the data, social media accounts, and other digital remains of those who’ve […]
We’ve discussed the importance of creating a social media strategybefore. Having a clear plan for how your business will use channels like Instagram, Facebook and Twitter significantly increases your chances of success. After you start implementing your strategy, you need a way to follow up and make sure everything is going as planned. The best way […]
