Category: Social Media

How To Maximize Your Social Video Ads

4 Ways To Maximize Your Social Video Ads With the right tools and a focus on optimization, you can have more mileage out of your social video ads.GETTY Social video mashes together two unquestionably powerful marketing tactics. As entrepreneurs calibrate their 2021 marketing budgets, the real question is how to maximize their social video ads. A […]

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Buy Black Friday Campaign Launched By Facebook

‘Buy Black Friday’ Campaign Launched By Facebook To Back Small-scale Black-owned Enterprises Before The Holiday Season Facebook has started an initiative to provide its support to small-scale businesses run by black citizens as the holiday season soon approaches. This ‘Buy Black Friday’ (BBF) initiative is launched in correspondence to a Friday guide to gifting by […]

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The rise of social media marketing

The rise of social media marketing The use of social media is growing at an exponential rate globally and Pakistan is no exception. In fact, in Pakistan, the requirements for social media usage are near perfect. About 65 per cent of our population is under 35 years and 50pc is under 22 years. This means […]

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How social media usage is linked to the 2020 election

Facebook leans red, TikTok trends blue, and YouTube is a swing state: Here’s how social media usage is linked to the 2020 election Social media is well established as a major factor in American politics, but how voter preferences align with different platforms is less understood. Preferred social media platforms and how one uses them […]

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Social media marketing tips

Social media marketing tips for every platform There are more than 3 billion social media users, and it is one of the most effective channels for businesses to get significant leads and increase sales. If you know how to exploit your social media channel correctly, there could be no better marketing opportunity around. To increase […]

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