Be honest: is your business actually getting anything out of its social media presence? Harsh question? Maybe so. But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our […]
Do you have your social media marketing strategy squared away for 2019? If not, we don’t blame you. Because 2018 was a whirlwind year for social marketing to say the least. Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Instagram finally came into its own by rolling out a whole slew of business […]
Webby Awards executive director Claire Graves recommends taking a page out of Gritty and Glossier’s book to create a more powerful social media footprint. As you grow your business you want to meet your customers where they are, and that means creating an online presence that is unmistakably you. When brands try to contort themselves […]
This influencer breaks down his experience on building brands through social media. Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Andrew Medal sits with Branden Hampton — a content, engagement and branding expert who helps individuals and brands maximize their online presence and brand equity — in Los Angeles to […]
If there’s one thing that is constant about social media, it’s change. So many things influence the way we behave on social media: technology, social changes, economy, and politics. All of them are changing at a rapid speed, so you can imagine how volatile the social media world is. This makes predicting trends for a […]
