Every business wants to hit their sales target, however, without having a good marketing strategy the chance of it is rather small. Here are 11 best tools to promote your product, brand or even business on social media. Social media is, without question, one of the the most powerful communication channels that can turn your […]
It’s a common event on social media these days, the equivalent of adding #JK to a post that may or may not be … an actual joke. Here’s how it goes. Someone publishes something strange and uncharacteristic. It might be a naughty comment, inappropriate video, or controversial opinion. Their next post absolves them of ‘their’ […]
When is the best time to post on Instagram? Later analyzed 12 million Instagram posts and found that the best time to post on Instagram is between 9am-11am EST. But is that the best time to post on Instagram for your business? Every Instagram account has a unique audience, with followers located in different time zones, so it’s important […]
As you prepare for 2019, here are five social media marketing trends that you must consider while creating your social campaigns. Social media is always evolving, and so are the content consumption habits of users. Marketers must keep themselves abreast of the latest trends so that they can equip themselves to better plan and devise […]
Social media is a double-edged sword, it can destroy and it can build. PHOTO | AFP Earlier this week, a university student struggling to raise school fees used her Twitter account to rally Kenyans to fundraise towards her education, requesting her followers to retweet her post. Her tweet was severally retweeted and eventually caught the […]
